Come visit our new car inventory to view this stylish 2012 Toyota Highlander, only at Toyota of Greensburg!

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Toyota Sales Resurgence Gets Help from Popular Hybrid Products

TORRANCE, Calif. (May 9, 2012) - The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of its latest hybrid products that created high levels of consumer demand. 

Rising fuel prices at the pump, a generation of better performing hybrid vehicles and an increased consumer acceptance of hybrid technology are all conditions that have propelled the sales of Toyota hybrid vehicles. 

The Prius Family vehicles (Prius, Prius v, Prius Plug-in and Prius c) accounted for a total combined sales volume of 25,168 units.  Based on current sales, the demand for the fuel-saving Prius Family models seems to be outpacing the company's initial U.S. target of more than 220,000 units this year.

Notable among the Prius models is the sales pace of the subcompact Prius c.  This new model which offers an EPA-rated 53 city mpg and a starting MSRP of $18,950 continued its rapid sales pace with 4,006 units sold in April.  During its first 49 days on the market, Prius c posted sale of 8,901 units.   

“We’re tracking well ahead of that,” said Bob Carter, Toyota Division group vice president and general manager, in an interview with Bloomberg this week in Los Angeles.  “I’ve ordered additional production.  I’m confident we’ll get additional production, but globally we’re seeing high demand, particularly in Japan.”

The redesigned 2012 Camry Hybrid, which was introduced in fall of 2011, also recorded stroing sales during the March and April 2012.  Camry Hybrid sold 9,810 units (5,404 in March and 4,406 units in April) and accounted for 12.4 percent of the total Camry volume during the same two-month period (79,387 total Camry units sold).

Courtesy of pressroom.toyota

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Take advantage of our latest incentives on the new 2012 RAV4 during Toyota’s Save in May Sales Event!

*0% APR financing up to 60 months available to qualified buyers thru Toyota Financial Services. Total financed cannot exceed MSRP plus options, tax, and license fees. 60 monthly payments of $16.67 for each $1000 borrowed. NOT ALL CUSTOMERS WILL QUALIFY. **2012 IntelliChoice, www.IntelliChoice.com. Based on 2012 model year study. ***2012 EPA-estimated 22 city/28 highway/24 combined mileage for RAV4 4-cyl. 2WD. Actual mileage will vary. APR offer is not valid with any other Cash back or Lease offer.

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Toyota to Increase 4-Cylinder Engine Capacity in Kentucky

ERLANGER, Ky. (May 8, 2012) -- Toyota announced today it will increase annual engine assembly capacity of 4-cylinder engines by more than 100,000 at its plant in Georgetown, Ky. The increase will begin August 2013. The approximately $30 million project will create about 80 new jobs. 

Toyota Motor Manufacturing, Kentucky (TMMK) currently assembles engines for the Avalon, Camry and Venza, all built at TMMK.  The capacity increase will supply engines for TMMK’s Camry and Camry Hybrid and RAV4 in Woodstock, Ontario.

“Twenty six years ago, I took part in Toyota’s groundbreaking in Georgetown, which was filled with excitement for Kentucky’s future,” Governor Beshear said.  “Today, we still have that same excitement for Toyota’s past, present and future in the Commonwealth.  This latest expansion brings Toyota’s total investment to nearly $6 billion, meaning billions of dollars in incomes for thousands of Kentuckians, changing lives, strengthening our economy, and improving the Commonwealth.”

The increase will raise TMMK total employment to approximately 6,700 and total plant investment to more than $5.96 billion.

“This is great news for our team members and our company,” said Wil James, president of TMMK.  “This project is the result of the strong partnerships we have locally and across the state, which will help grow our business and strengthen the communities where we do business.”

Today’s announcement is the latest in a string of production increase announcements since February including Toyota plants in Indiana, West Virginia and Canada. The cumulative investment is approximately $565 million and nearly 1,000 jobs are being added.

“This engine production increase, and the several announcements before it, reflect our growing optimism for an improving North American market,” said Steve St. Angelo, executive vice president of Toyota Motor Engineering & Manufacturing North America, Inc.

This investment will increase engine production at the Kentucky plant to more than 500,000 annually and will increase total engine production in the United States to more than 1.2 million per year. Toyota also has engine plants in Alabama and West Virginia.

Comments from elected officials:

Senator Mitch McConnell: 

“I appreciate Toyota’s continued commitment to supporting Kentucky’s economy,” said Sen. Mitch McConnell, R-Ky.  This new engine expansion project at the Georgetown plant will provide much-needed jobs, which will help get more Kentuckians back to work.” 

“I am thrilled that Toyota is increasing its assembly capacity at the Georgetown plant,” said Sen. Rand Paul, R-Ky.  Toyota’s investment means more jobs and a boost for Central Kentucky at a time when our economic recovery needs momentum.  Clearly, Toyota is committed to its presence in the Commonwealth.”

Congressman Ben Chandler:

“By investing in this plant, Toyota is making a positive statement about the economic strength of our region,” said Rep. Ben Chandler, D-Ky. This expansion will create new jobs and put more Kentuckians back to work. I’ve always been proud that Toyota chooses to call Central Kentucky home to its largest plant in North America, and today is no exception.”

Congressman Geoff Davis:

"Toyota's Georgetown plant has been a major economic engine for our region, and today's announcement reaffirms the company's commitment to doing business in Kentucky,” said Rep. Geoff Davis, R-Ky. “The new engine line will bring more jobs and economic activity to the Commonwealth at a time when they are needed most. I appreciate Toyota's continued commitment to Kentucky workers and the Commonwealth of Kentucky."

Courtesy of pressroom.toyota.com

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Get behind the wheel of this pre-owned Avalon at Toyota of Greensburg.

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See how Camp Casey in Detroit brings smiles to children with the Toyota Tundra they won from 100 Cars for Good last year Don't forget to vote for this year's winners starting May 14.

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Toyota and Tesla to reveal electric RAV4 next week

It's been nearly two years since Toyota announced its collaboration with Tesla Motors to bring an electric version of the RAV4 to market in 2012. We first saw what the vehicle might be like through a demonstration prototype unveiled at the 2010 L.A. Auto Show.

Toyota now is preparing unveil its fully engineered RAV4 EV at the 26th World Electric Vehicle Symposium and Exposition next Monday.

The one tease we have of the new electric Rav4 is the badge on the door near the rocker panel (above). Later this year, Toyota will begin production of the jointly developed EV at its Woodstock plant in Ontario, where the current RAV4 is built.

Toyota paid Tesla about $100 million to supply the RAV4 EV's powertrain, including the battery, motor, gearbox and power electronics. Toyota says the RAV4 EV's range could reach about 100 miles, which is what most carmakers quote for their EVs before EPA testing that typically dials that back a bit.

There's no word yet if the RAV4 EV is based off a new RAV4 design or the current vehicle, which has been on the market for nearly six years now.

Courtesy of usatoday.com

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