Monday, April 29, 2013

It's Maintenance Tip Monday From Toyota Greensburg! Did You Neglect This Important Detail?

Clean brake dust off regularly

Brake dust contains all sorts of nasty stuff. If you leave it too long, the combination of road grime, moisture and heat from your brakes will bake it on to your wheels. Brake dust normally clings to wheels with static electricity so a damp sponge and clean cold water is the best way to get it off.

Thank You For the Five-Star Review of Toyota of Greensburg on DealerRater!

"I highly recommend Toyota of Greensburg to anyone looking to purchase Toyota." -Ferraro
Thank you for the 5-star review of Toyota of Greensburg! We look forward to seeing you again. Don't forget to Like us on Facebook and Follow us on Twitter for specials and updates.

Tuesday, April 23, 2013

2013 Stagecoach Country Music Festival Sets the Stage for 2014 Toyota 4Runner Reveal

Toyota will stage the world debut of the redesigned 2014 4Runner mid-size SUV on Saturday, April 27 at 1:15 p.m. PDT at the 2013 Stagecoach Music Festival in Indio, Calif., near Palm Springs.  The event marks the automaker’s first-ever public reveal at a major music festival.

The Toyota 4Runner, now in its fifth generation, has been in the Toyota SUV lineup for nearly three decades and continues to be one of the few fully capable SUVs available in its segment.  The 4Runner combines rugged body-on-frame construction with suspension technology that yields ride comfort more often associated with car-based platforms.  4Runner is available in a variety of configurations and in three models: a well-equipped SR5, top-of-the-line Limited, plus a Trail grade for amazing off-road capability.

Returning for its seventh year as presenting sponsor of Stagecoach, California’s premier country music festival, Toyota will kick off the three-day event with vintage circus-themed fan experiences followed by the unveiling of the 2014 4Runner.  The reveal takes place on a unique Toyota stage and will be hosted by SiriusXM™ radio personality, Buzz Brainard with a very special performance by chart-topping country recording artist, Dierks Bentley.

As part of the reveal celebration, Toyota invites fans to enter a sweepstakes from April 22-29 for a chance to win one of six guitars autographed by Dierks Bentley. Information and official rules can be found on the Toyota USA Facebook page.


Courtesy of Toyota Pressroom

Tuesday, April 16, 2013

New Drivers Gain Critical Defensive Driving Skills and Confidence Behind the Wheel from Toyota's Teen Safe Driving Program

Toyota continues to offer its free-of-charge safe driving skills program, Toyota Driving Expectations, and comprehensive online resources with the goal of reducing motor vehicle crashes, the leading cause of death among teens. 

Moving into its 10th year, Toyota Driving Expectations supplements standard driver’s education to prepare inexperienced drivers for the challenges they’ll face on the road. In recognizing the importance of parents’ involvement to help their teens develop responsible driving habits, the program requires a parent or guardian to accompany their teen.

Kicking-off in Torrance, Calif., professional instructors in the Toyota Driving Expectations “On The Road” program tour lead teens through driving courses and in-classroom discussions, while encouraging continued learning at home and demonstrating safe driving habits.  


“Safer drivers lead to safer roads, so Toyota is committed to helping educate and empower teens and parents around smart driving choices,” said Michael Rouse, Toyota’s vice president of diversity, philanthropy and community affairs. “Through our safe driving programs, partnerships and online resources, we hope more young drivers will absorb the sobering lessons of distracted driving and learn key skills to keep themselves safe behind the wheel.”

To further the connection with teens in local communities, Toyota Driving Expectations has launched teen driving assemblies in high schools and dealerships across the country. Free Toyota Driving Expectations safety clinics at select Toyota dealerships will be led this summer by professional drivers who address vehicle safety features, defensive driving, distracted driving and vehicle maintenance.

Making Safe Driving Information and Resources Available
Toyota also offers free online safety resources for teens, parents and educators through its partnership with Discovery Education at ToyotaTeenDriver.com.  The Toyota Teen Driver also has annual contests for teens and educators, including the current Toyota Teen Driver Video Challenge, whose top ten videos are open for public voting. The winning teen will receive $15,000. 

Last fall, Toyota’s Collaborative Safety Research Center (CSRC) and the University of Michigan Transportation Research Institute (UMTRI) announced preliminary findings from a major, national study that analyzed the critical role parents play in shaping teen driving habits. The UMTRI/Toyota Teen Driver Distraction Study found a significant correlation between parent and teen behaviors behind the wheel, suggesting parents can be influential role models for young drivers. Startling study findings showed that 61 percent of parents and 54 percent of teens report that they use a hand-held cellphone while driving, emphasizing the importance of including parents in the Toyota Driving Expectations program.

While helping parents talk to their teens about safety can be challenging, Toyota is dedicated to furthering this important conversation. Earlier this month, the company partnered with Teen Vogue to launch “Arrive in Style”, a safe driving campaign to raise awareness of the dangers of distracted driving among teenage girls and inspire them to make a mutual commitment with their mothers to drive safely.  The campaign features monthly advertorials with tips and advice from Toyota on different safe driving topics, as well as stories and online videos of Teen Vogue readers and their mothers about their commitment to driving safely.  A microsite will feature Toyota’s Mutual Driving Agreement that mothers and daughters can e-sign and share via Facebook for a chance to win monthly prizes. In addition to signing the Agreement, teens can upload a photo on the microsite of them and their mom “air driving” for a chance to win a trip to New York City to be featured in the February 2014 issue of Teen Vogue.

Building on its 10-year relationship with the National Safety Council, Toyota supports the Council’s DriveitHOME initiative, launched in March. Designed by and for parents of newly licensed teen drivers, the online community uses highly visual media to educate parents on the dangers facing teens on the road and ways to coach recently licensed drivers. Like Toyota Driving Expectations, DriveitHOMEencourages the conversation about safe habits to continue long after teens receive a license.



Courtesy of Toyota Pressroom

Tuesday, April 9, 2013

Teen Vogue and Toyota Partner on Safe Driving Campaign to Help Educate and Empower Teenage Girls

In conjunction with Distracted Driving Awareness Month in April, Teen Vogue and Toyota announced today “Arrive in Style,” a safe driving campaign to raise awareness of the dangers of distracted driving among teenage girls and inspire them to make a mutual commitment with their mothers to drive safely.

While cars today are safer than ever, automobile crashes are the leading cause of death for teenagers. In 2010, seven teens between the ages of 16 and 19 died every day on average from motor vehicle injuries.

“We are thrilled to partner with Toyota on this important initiative. When we saw the scary statistics around distracted driving, we knew this was a cause worth taking on,” said Jason Wagenheim, Teen Vogue Vice President and Publisher. “Teen Vogue’s influential young readers are the perfect ambassadors not only to participate in this initiative, but also to help build awareness and educate their peer groups on the importance of driver safety. Toyota, with the success of their ongoing work in this arena, is the ideal partner.”

Teen Vogue really shares our commitment to help keep teens safe, and with their reach and readership they’ve been a great partner to help amplify our longstanding efforts to empower teen girls to be safer drivers,” said Marjorie Schussel, Corporate Manager of Corporate Marketing for Toyota Motor North America (TMA).  “We also are excited to involve moms since our approach to teen safety has always included outreach to parents as well.”

The “Arrive in Style” campaign – developed in partnership by Teen Vogue, Toyota Motor North America and their ad agency of record, Dentsu America – launches this week and includes print, digital and social media elements that will run through February 2014. Kicking off with the May print edition of Teen Vogue, which hits stands this week, monthly advertorials will feature helpful tips and advice from Toyota on different safe driving topics.  The campaign will also include stories and online videos of Teen Vogue readers and their mothers about their commitment to driving safely, underscoring the special roles that mothers and daughters play in inspiring each other.

Extending into digital, the campaign will drive Teen Vogue’s audience to the “Arrive in Style” online hub. The site will feature Toyota’s Mutual Driving Agreement that mothers and daughters can e-sign and share via Facebook for a chance to win monthly prizes. In addition to signing the Agreement, teens can upload a photo on the microsite of them and their mom “air driving” for a chance to win a trip to New York City to be featured in the February 2014 issue of Teen Vogue.

Study Reveals Distracted Driving Is Pervasive Among Teen Girls

“Arrive in Style’s” unique approach of involving mothers is based, in part, on the recent study by Toyota and the University of Michigan Transportation Research Institute (UMTRI), which found a significant correlation between teen and parent driving behaviors, suggesting that parents are a major influence on a teen’s driving habits. 

“We know from our Study with the University of Michigan Transportation Research Institute that parents who engage in distracting driving behaviors more frequently have teens who engage in distracting behaviors,” said Dr. Tina Sayer, Toyota Collaborative Safety Research Center (CSRC) Principal Engineer and teen safe driving expert.  “It is critical for parents to talk to their teens about driving safety and to always be the drivers they want their teens to be.”

In conjunction with the launch of “Arrive in Style”, Toyota released new findings from the Study regarding driving behaviors of teen girls:

  • Sixty-two percent of teen girls report using a cell phone while driving (handheld and/or hands-free).
  • Nearly one in three girl teens (30 percent) reads a text or email once or more every time they drive. 
  • Almost a quarter of girl teens (23 percent) respond to a text once or more every time they drive.
  • Almost one in five (19 percent) of teen girl drivers report that they have extended conversations via text message while driving.
  • More than half (51 percent) of girls say they search for music on a portable music player, such as an iPod, while driving.
  • Twelve percent of girls report that they update or check social media, such as Facebook or Twitter, while driving.  
  • Seventy percent of teen girl drivers report they drive with two or three teen passengers and no adults in their car, whichis associated with a doubling of a driver’s risk of being killed in a crash, as compared to having no passengers.
“Arrive In Style” is the latest initiative from Toyota that is designed to help keep teens safe on the road.  Toyota Driving Expectations provides hands-on, real world defensive driving courses that go far beyond what is taught in standard driver education courses, while Toyota Teen Driver  offers free online teen safety resources to parents, teens, educators and schools.   The Toyota Collaborative Safety Research Center works with leading North American Universities, hospitals, research institutions and agencies on research designed to better understand teen drivers’ risks and behaviors and identify effective recommendations to help keep them safe.

Courtesy of Toyota Pressroom  

Tuesday, April 2, 2013

New, Sportier 2014 Scion tC Debuts at New York International Auto Show

Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand’s top-selling vehicle.

“The sustained success of the tC, which accounts for 40 percent of all Scions ever sold, challenged designers to enhance the 2014 sports coupe in ways that keep it exciting to today’s drivers without losing its core appeal,” said Doug Murtha, Scion vice president.  “The outstanding result is a 2014 tC with a sportier style and driving experience that will thrill buyers and hold its unique spot in the marketplace.”

Aggressive Look with New Exterior Design and 18-Inch Wheels
The 2014 Scion tC is defined by more assertive styling, starting from the front with distinctive new headlamps and an all-new hood that extends lower toward a more open, muscular grille with an embedded tC logo. The new upper- and lower-grille treatments are bordered by LED accent lighting.

Beneath the rear bumper, a new black-out valance features an FR-S style, lower-center trim piece and lower perimeter reflectors; new advanced LED tail lamps complete the picture. New 18-inch alloy wheels with 225/45R18 tires carry the aggressive character through to the car’s profile. Standard on the tC, the wheels feature a premium dark gray finish, contrasted by eye-catching machined-spoke surfaces.

The tC will be available in seven exterior paint colors, including two new additions, Absolutely Red and Blue Streak Metallic.

Upgraded Materials and Scion Standard Display Audio Enhance Interior
The 2014 Scion tC’s cabin adds new technology, additional convenience features and upgraded materials. The tC will be the first model in the family to come with the all-new Scion Standard Display Audio, featuring a 6.1-inch LCD touchscreen. The system will be incorporated into all 2014 Scion models, making Scion the industry’s first non-luxury brand to feature a touchscreen audio system as standard equipment across its entire lineup. The new audio system comes equipped with features that Scion drivers will enjoy, including Bluetooth® compatibility, HD Radio™ Technology and steering wheel-mounted controls.

The new base audio system will be joined by an available, all-new Scion BeSpoke Premium Audio system featuring Aha™.  This upgraded system includes full navigation, as well as the ability to connect compatible smart phones through Aha to access 30,000 free audio stations, including Scion’s own signature station featuring a lineup of its 17 music channels.  In addition to audiobook stations, sports, news and entertainment, the Aha service utilizes location–based services like Yelp and TripAdvisor, and integrates most of the popular social media applications, all at a great value for consumers.

Added convenience features for the 2014 tC include auto-off headlamps and an auto-up and down driver's window. The interior is upgraded with premium materials and lighter color fabric on the seats and the headliner.

Sportier Automatic Transmission and Enhanced Dynamic Handling
Getting there will be more than half the fun in the 2014 tC. Its 2.5-liter, four-cylinder engine delivers 179 horsepower at 6,000 RPM, and it is available either with a six-speed manual transmission or an updated six-speed automatic that can change gears nearly twice as fast as the previous model for both upshifts and downshifts. The automatic transmission now features Dynamic Rev Management technology, adopted from the FR-S, which quickly blips the engine to match its revs to gear ratios on downshifts, limiting driveline shock and adding to the visceral experience of driving the car.

Handling is enhanced by making modifications to stabilizer bar hardware, optimizing the shock absorbers, and by increasing the body rigidity with additional spot welds. Driving enthusiasts will also appreciate the retuned electronic power steering that provides a more engaging response. Together, these changes help the new tC to deliver a sportier, fun-to-drive experience behind the wheel. The 2014 Scion tC will arrive in dealerships in June.

Limited-Production Scion 10 Series Models Celebrate Scion’s 10th Anniversary
In 2003, the first Scion xA and xB vehicles heralded the launch of the Scion brand, which was designed to bring new buyers into the Toyota family and appeal to emerging, younger drivers. The brand has accomplished both, and today it is recognized as having among the youngest median age drivers in the industry. Since its introduction, 75 percent of Scion owners have been new to the Toyota family.

“The Scion 10 Series celebrates 10 years of the brand’s passionate approach, iconic products and success inviting a new, younger buyer to the Toyota family,” Murtha said. “Scion heads into its second decade revved up by a strong product line that continues to stand out on the road.”

To celebrate Scion’s 10th anniversary, Scion will launch a limited-production version of each vehicle in its lineup called Scion 10 Series. Every Scion 10 Series car will be painted a premium color: Silver Ignition. The anniversary message continues when the driver enters the car to see the Scion name illuminated on the dash before fading to reveal the number 10. The unique models will number a total of 10,000 vehicles, which will begin arriving in dealerships in June.

Other stand-out features include silver seat belts, a solar-powered illuminated shift knob and an LED Scion locator badge that lights up when the car is unlocked. Each vehicle also carries a sequentially numbered interior badge. The xB, iQ, and xD will feature unique alloy wheels in a graphite finish.

The Scion 10 Series FR-S also comes equipped with HID headlamps with integrated LED daytime running lamps, dual automatic climate controls and a smart key with push-button start ignition.


Courtesy of Toyota Pressroom

Twitter Delicious Facebook Digg Stumbleupon Favorites More