Toyota Upgrades and Expands Use of I.D. Systems' Wireless Technology for Industrial Trucks

WOODCLIFF LAKE, N.J., Mar 22, 2012 -- I.D. Systems, Inc., a leading provider of wireless solutions for tracking, securing and managing high-value enterprise assets, today announced it has received purchase orders from Toyota Engineering & Manufacturing North America, Inc. (TEMA) to deploy its PowerFleet wireless Vehicle Management System (VMS) on fleets of material handling equipment at two Toyota plants in the U.S. One facility is upgrading a fleet of approximately 500 industrial trucks, originally equipped with an I.D. Systems VMS in 2002. The second site will be deploying a VMS for the first time.

TEMA is responsible for all of Toyota's engineering, development and manufacturing activities in North America. TEMA coordinates 13 Toyota production facilities, including the two sites deploying the PowerFleet system. For more information on Toyota, please visit www.toyota.com

I.D. Systems' PowerFleet wireless VMS is designed to enhance the safety, security, maintenance, and utilization of industrial equipment. The system improves safety and security by restricting vehicle access to trained, authorized operators and providing electronic safety checklists. It helps reduce maintenance costs by automatically uploading vehicle data, reporting checklist problems in real time, basing maintenance schedules on actual vehicle usage rather than calendar time, and helping determine the optimal economic time to replace equipment. In addition, the system can help improve equipment utilization and reduce the total cost of fleet ownership by ensuring equipment is in the proper place at the right time and streamlining work flow.

"We are very pleased that Toyota, which many consider the gold standard of manufacturing innovation and efficiency, will continue to utilize and benefit from our wireless vehicle management systems," said Jeffrey Jagid, I.D. Systems chairman and CEO. "Our wireless technology has been deployed by one Toyota plant continuously for almost a decade--a testament to the quality and sustainability of our solutions--and we look forward to expanding our brand of best-practice industrial fleet management to other Toyota facilities."

Courtesy of marketwatch,com

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Toyota to Debut a Stunning U.S.-Designed Sedan at the 2012 New York International Auto Show

TORRANCE, Calif., March 27, 2012 - Toyota Motor Sales, Inc. will debut an all-new U.S.-designed sedan at the 2012 New York International Auto Show. This global premiere will take place in the Galleria room within the Jacob Javits Center at 10:30 a.m. EDT on April 5, 2012.
The sedan’s exciting new design features an elegant yet athletic look.
Media and the public will have the opportunity to participate in a live-streaming video chat with the designers of the new sedan by submitting questions via Twitter and Facebook with the #ToyotaDesign hashtag. The Toyota Design Live chat is scheduled for 2 p.m. EDT on April 5, 2012 and hosted on facebook.com/toyota.

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Toyota Financial Services Unveils New Excess Wear & Use Protection Plan

March 22, 2012 - Torrance, Calif. – When it comes to vehicle leasing, consumers may have questions about their financial responsibility for items such as dings, dents, scratches, and missing parts or equipment at the time of vehicle return. To provide added assurance and to enhance the lease experience for its customers, Toyota Financial Services (TFS) and Lexus Financial Services (LFS) is excited to announce the launch of the Excess Wear & Use (EWU) Protection Plan, the newest product to join the TFS/LFS portfolio.

“We developed EWU in collaboration with dealers and industry advisors with the consumer experience top-of-mind,” said Mike Groff, TFS/LFS Group Vice President of Sales, Marketing and Product Development. “We want to help our customers avoid unexpected charges when they return their vehicle at lease-end and provide a hassle-free, customer-friendly claims process. We kept things simple and packaged high-value benefits and features into one comprehensive plan for Toyota dealers and one plan for Lexus dealers. And, I’m also proud to say that our EWU product is 100% built and backed by the strength of TFS.”

EWU is a protection plan offered to TFS/LFS lease customers that waives “excess wear and use” charges they would otherwise be responsible for paying at the end of their lease term. In addition, EWU simplifies the claims process with no claims forms to submit, no deductibles to pay and no reimbursements to request. EWU covers items that are beyond normal wear and tear, up to specified limits, including:

• Interior cuts, burns or stains
• Damage to tires, rims or hubcaps
• Broken or scratched windshield, window, mirrors or lights
• Damaged bumpers, body dents, dings or scratches
• Missing parts or equipment

Courtesy of pressroom.toyota.com

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Toyota Debuts Integrated Marketing Campaign for All-new Prius c

TORRANCE, Calif., March 12, 2012 — /PRNewswire/ -- Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member of the Prius Family. "The Game of Life with Prius c" demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for a fuel-efficient and tech-savvy solution to their transportation needs.

Targeting city-dwelling millennials, the fully integrated campaign leverages a partnership with Hasbro and utilizes The Game Of LIFE across multiple mediums. The campaign embodies the youthful spirit of the vehicle and offers creative content that integrates this iconic childhood game.  "The Game of LIFE with Prius c" also takes into consideration that young professional millennials shop and make purchase decisions very differently than other generations of car buyers. Thus, the campaign offers visual tools and easy ways to share digestible information and collect opinions.

"The Prius c campaign acknowledges the fact that buying a car is a big decision, as well as a new experience for many in this demographic," said Bill Fay, group vice president, marketing, Toyota. "We wanted to give our customers something entertaining and engaging, yet familiar, they could identify with while introducing a vehicle to help them navigate this exciting new chapter in their lives."

The all-new Prius c joins the Prius Family, which includes the third generation Prius, the Prius v and the Prius Plug-in Hybrid. The letter "c" in the Prius c moniker represents "city." It is designed to function as an urban-friendly vehicle with an engaging driving experience, accessible price, a city fuel economy rating of 53 mpg and available convenience and advanced in-car electronics features such as Entune™ technology. Prius c offers the highest city mpg rating of any vehicle without a plug.

For this busy, young professional target, media is always on and content is always queuing. For this reason, the campaign content is designed to be easily watched and shared with their inner circle regardless of the platform it is being viewed on.

BroadcastTwo broadcast commercials, beginning with "Malti-poo" premiering on March 12 and followed by "Dolphin Tattoo" on March 19, feature bright colors and bold imagery evocative of the iconic board game. Both spots combine humor with product messaging and will air during network and cable shows such as Grey's Anatomy, 30 Rock and The Simpsons, as well as programming on Bravo and ABC Family.

DigitalDigital media elements will also utilize The Game Of LIFE imagery. The "Spin the Wheel" ad units will allow users to spin the familiar color-blocked game wheel to see how Prius c's features can help them overcome some of life's dilemmas. Digital programs, including those in partnership with YouTube, Facebook, Hype Machine, Pandora and Hulu, will leverage all digital screens—Web, mobile and tablet—to support the target audience's media behavior. Additional partner collaborations will feature first-of-their-kind executions, such as a mobile spinwheel integration with Urbanspoon, custom Prius c badges on BuzzFeed, and sponsored free apps available on Amazon.com for the Kindle Fire.

The Prius c YouTube landing page will greet users with a virtual board game where they'll be able interact with a series of videos offering tips and tricks on navigating life's more daunting tasks, including:

• Car Buying 101: George Basil teaches viewers how to get the most out of the dealership experience.
• Wallet Wisdom: Danica McKellar of The Wonder Years fame provides financial advice in this series of videos.
• Tech Talk with Nye: Featuring Bill Nye, these videos explore technology and other gadgets found inside Prius c.

Later in March, the YouTube page will also host a Prius c overview, Google map tool and more. Additionally, the innovative "Meet the Prius c" vehicle configurator will allow users to customize their own Prius c in a variety of colors and trim levels through a series of uniquely choreographed videos.

Consumer ExperiencesToyota will offer consumers a chance to get behind the wheel and experience the vehicle first-hand. The Prius c will be integrated into a number of lifestyle events, music festival activations and ride and drive experiences in the coming months.

Print & Out of HomePrius c will appear in a number of print publications, including TIME, People, InStyle and Sports Illustrated. Digital elements will be integrated into portions of the print plan to reflect insights about the multi-tasking, "always on" nature of the Prius c target. In addition to these placements, out of home boards inviting consumers to "meet the Prius c" will be displayed in several markets.

 

Courtesy of bradenton.com

Read more here: http://www.bradenton.com/2012/03/12/3934097/toyota-debuts-integrated-marketin...

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New Fuel Efficient Models Help Strengthen Toyota's Industry Leading Fuel Efficiency

TORRANCE, Calif., March 12, 2012 – As drivers endure the steady ascent of fuel prices nationally, Toyota, the most fuel-efficient full-line auto manufacturer in the United States, has strengthened its portfolio of efficient cars with five recently introduced vehicles that offer an average combined fuel economy of 44 mpg.  

The Scion iQ (EPA rated 37 mpg combined), Camry Hybrid (EPA rated 40.5 mpg combined average for LE and XLE trim levels), and Prius v (EPA rated 42 mpg combined) all arrived to market in late 2011. The Prius Plug-in (EPA rated 50 mpg combined and 95 MPGe), featuring extended electric range, is making its way to first customers in the 15 launch states, and the Prius c (EPA rated 50 mpg combined) will be on sale nationally March 12.

These new vehicles represent a broad range of leading-edge drivetrain and engineering technologies that help them achieve a high level of efficiency. Hybrid Synergy Drive, extended electric vehicle range, generous use of lightweight high-strength steel, a focus on aerodynamics, and the use of efficient Continuously Variable Transmissions are among the features that help these new vehicles attain a high level of fuel efficiency. 

These five new models arrive to market with Toyota already enjoying a 12-percent improvement in Corporate Average Fuel Economy (CAFE) and a 10-percent improvement in U.S. truck CAFE over the past five years. Toyota remains committed to a long-term plan to bring a portfolio of advanced technologies to market, including hybrid, battery electric and hydrogen-powered vehicles.

According to the EPA class summary found on U.S. Department of Energy’s fueleconomy.gov website, Toyota offers several models that achieve 2012 Best-in Class fuel economy EPA ratings (excluding Plug-in Hybrid and pure EV vehicles).  The Prius c leads the EPA’s compact classification with 50 mpg combined. The Prius Liftback’s combined 50 mpg leads the EPA’s midsize category, and the midsize station wagon class is led by the 42 mpg combined offered by the Prius v.  These segment classifications are determined by the EPA’s measurement of a vehicle’s interior volume.

Toyota and Scion branded vehicles also represent six of the site’s Top 10 EPA-rated Fuel Sippers for 2012 (excluding PHEV or pure EV products), and occupy four spots in that list’s top five.  Toyota family vehicles found on the U.S Department of Energy’s Fueleconomy.gov Top Ten EPA-rated Fuel Sippers include: 

• 2012 Prius c (ranked 1^st, 53 city, 46 hwy)
• 2012 Prius (ranked 2^nd, 51 city, 48 hwy)
• 2012 Prius v (ranked 4^th, 44 city, 40 hwy)
• Toyota Camry Hybrid LE (ranked 7^th, 43 city, 39 hwy)
• Toyota Camry Hybrid XLE (ranked 8^th, 40 city, 38 hwy)
• 2012 Scion iQ (ranked 10^th, 36 city, 37 hwy)

Prius was named the Best Overall Value of the year (Passenger Car category) for 2012 by IntelliChoice. Prius continues to be the world’s best-selling fuel-efficient vehicle, with more than 3.5 million vehicles sold worldwide.  Since its U.S. introduction in 2000, Prius – when compared to the average car – has saved American consumers an estimated $2.93 billion in fuel costs*, 1.1 billion gallons of gas* and 16.1 million tons of CO2 emissions*.

Courtesy of pressroom.toyota.com

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Toyota Giving 100 Cars to 100 Nonprofits in 100 Days

TORRANCE, Calif. (March 12, 2012) – Do you know a nonprofit that could make great things happen with a new car? At 12:00 pm ET/9:00 am PT today (Monday), applications will open for Toyota’s 100 Cars for Good, a major national philanthropy program in which the automaker is giving away 100 cars to 100 nonprofits over the course of 100 days. Winners will be selected each day through public voting on Facebook. 

Application materials and complete information on the program are available at www.100carsforgood.com.

“At Toyota, we appreciate what a big difference a new car or truck can make for organizations that are doing so much to improve lives and strengthen communities across America,” said Jim Lentz, President and Chief Operating Officer of Toyota Motor Sales. “Over the past 20 years, Toyota has contributed more than half a billion dollars to nonprofits throughout the U.S. 100 Cars for Good allows us to build on that commitment in new ways, putting the public in the ‘driver’s seat’ as we work to help community organizations broaden their impact in neighborhoods nationwide.”

Applying for the 2012 100 Cars for Good Program

• Registered 501(c)(3) nonprofit organizations and non-profit Native American or Alaskan tribes with sovereignty can apply online at www.100carsforgood.com beginning on Monday, March 12. This address will link to the 100 Cars for Good Facebook page.

• 100 Cars for Good applications will be open for two weeks (until Monday, March 26 at 11:59 am PST]), or until 5,000 applications are received.  From this group, 500 finalists will be selected and certified by an independent panel of experts.  Finalists will be notified in April.

• Each finalist will then submit a short video and explanation on how a new vehicle would help further its work.  Both will be featured on the 100 Cars for Good site.

• Public voting on the finalists will begin on Monday, May 14 at www.100carsforgood.com with five organizations up for consideration each day for 100 consecutive days.

• The four runners up each day will each receive a $1,000 grant from Toyota.

• Finalists will be eligible for one of six Toyota models, including the Camry Hybrid, Highlander SUV, Prius v hybrid, Sienna minivan, Sienna Mobility or Tundra full-sized pickup.

• A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services.

Making a Lasting Impact in Communities Nationwide

This is the second consecutive year for Toyota’s 100 Cars for Good program.  100 Cars for Good is the first Toyota initiative to engage the public in determining how its corporate philanthropic donations will be awarded.  Vehicles from the first year of the program – which were awarded to nonprofits in 31 states and the District of Columbia – are making a significant difference across the country, including for:

• The Community Soup Kitchen of Morristown, NJ, which can now pick up donations of food that used to be turned away due to a lack of transportation, allowing it to provide meals and food to even more people in need;

• Camp Casey, a program near Detroit that provides horseback riding visits for kids with cancer that is now able to expand its reach to families in other parts of the state; and

• Washington, DC’s Aleethia Foundation, whose new minivan enables it to transport wounded veterans recovering at the Walter Reed National Military Medical Center to much needed social nights away from the hospital.

Teresa Connolly, Executive Director of New Jersey’s Community Soup Kitchen, which was awarded a Toyota Sienna in last year’s program, commented, “Toyota’s donation was a game changer for us, making it possible to significantly expand our food programs at a time of extraordinary need. This ability to serve more people and to bring greater awareness to our mission simply wouldn’t have happened without Toyota.”

More than Just Cars – Nonprofit  Finalists Build Digital Marketing and Social Media Skills

As part of the 100 Cars for Good program, Toyota will provide every finalist with a digital video camera, training toolkit and free online advertising credits to help them create or expand their presence in social media and other digital platforms. The nonprofit finalists can use these resources for their 100 Cars campaign and can continue to build on them after the program.

Molly Reeser, Executive Director of Detroit’s Camp Casey, one of the 2011 100 Cars recipients,  noted, “In addition to a new truck, Toyota gave us the training and resources we needed to get more sophisticated about social media marketing for the long-term. This has had a real impact, with our ‘likes’ on Facebook jumping five-fold in very short order.”

Courtesy of pressroom.toyota.com

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Toyota Giving 100 Cars to 100 Nonprofits in 100 Days

TORRANCE, Calif. (March 12, 2012) – Do you know a nonprofit that could make great things happen with a new car? At 12:00 pm ET/9:00 am PT today (Monday), applications will open for Toyota’s 100 Cars for Good, a major national philanthropy program in which the automaker is giving away 100 cars to 100 nonprofits over the course of 100 days. Winners will be selected each day through public voting on Facebook. 

Application materials and complete information on the program are available at www.100carsforgood.com.

“At Toyota, we appreciate what a big difference a new car or truck can make for organizations that are doing so much to improve lives and strengthen communities across America,” said Jim Lentz, President and Chief Operating Officer of Toyota Motor Sales. “Over the past 20 years, Toyota has contributed more than half a billion dollars to nonprofits throughout the U.S. 100 Cars for Good allows us to build on that commitment in new ways, putting the public in the ‘driver’s seat’ as we work to help community organizations broaden their impact in neighborhoods nationwide.”

Applying for the 2012 100 Cars for Good Program

• Registered 501(c)(3) nonprofit organizations and non-profit Native American or Alaskan tribes with sovereignty can apply online at www.100carsforgood.com beginning on Monday, March 12. This address will link to the 100 Cars for Good Facebook page.

• 100 Cars for Good applications will be open for two weeks (until Monday, March 26 at 11:59 am PST]), or until 5,000 applications are received.  From this group, 500 finalists will be selected and certified by an independent panel of experts.  Finalists will be notified in April.

• Each finalist will then submit a short video and explanation on how a new vehicle would help further its work.  Both will be featured on the 100 Cars for Good site.

• Public voting on the finalists will begin on Monday, May 14 at www.100carsforgood.com with five organizations up for consideration each day for 100 consecutive days.

• The four runners up each day will each receive a $1,000 grant from Toyota.

• Finalists will be eligible for one of six Toyota models, including the Camry Hybrid, Highlander SUV, Prius v hybrid, Sienna minivan, Sienna Mobility or Tundra full-sized pickup.

• A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services.

Making a Lasting Impact in Communities Nationwide

This is the second consecutive year for Toyota’s 100 Cars for Good program.  100 Cars for Good is the first Toyota initiative to engage the public in determining how its corporate philanthropic donations will be awarded.  Vehicles from the first year of the program – which were awarded to nonprofits in 31 states and the District of Columbia – are making a significant difference across the country, including for:

• The Community Soup Kitchen of Morristown, NJ, which can now pick up donations of food that used to be turned away due to a lack of transportation, allowing it to provide meals and food to even more people in need;

• Camp Casey, a program near Detroit that provides horseback riding visits for kids with cancer that is now able to expand its reach to families in other parts of the state; and

• Washington, DC’s Aleethia Foundation, whose new minivan enables it to transport wounded veterans recovering at the Walter Reed National Military Medical Center to much needed social nights away from the hospital.

Teresa Connolly, Executive Director of New Jersey’s Community Soup Kitchen, which was awarded a Toyota Sienna in last year’s program, commented, “Toyota’s donation was a game changer for us, making it possible to significantly expand our food programs at a time of extraordinary need. This ability to serve more people and to bring greater awareness to our mission simply wouldn’t have happened without Toyota.”

More than Just Cars – Nonprofit  Finalists Build Digital Marketing and Social Media Skills

As part of the 100 Cars for Good program, Toyota will provide every finalist with a digital video camera, training toolkit and free online advertising credits to help them create or expand their presence in social media and other digital platforms. The nonprofit finalists can use these resources for their 100 Cars campaign and can continue to build on them after the program.

Molly Reeser, Executive Director of Detroit’s Camp Casey, one of the 2011 100 Cars recipients,  noted, “In addition to a new truck, Toyota gave us the training and resources we needed to get more sophisticated about social media marketing for the long-term. This has had a real impact, with our ‘likes’ on Facebook jumping five-fold in very short order.”

Courtesy of pressroom.toyota.com

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Penguins punish Bruins for ninth straight victory

By the time Sunday's showdown at Consol Energy Center was complete, Boston defenseman Zdeno Chara had been pounded into submission and four of his teammates had departed with injuries.

The Penguins beat the Big, Bad Bruins at their own game in a 5-2 victory. In fact, they've beaten lots of good teams at their own games lately, now having won nine straight.

"We can play different types of games against different opponents," Penguins coach Dan Bylsma said.

Against the Bruins — viewed by many as the league's most physical team — the Penguins didn't back down, but initiated contact from the game's opening minutes.

The Penguins' target was the biggest man on the ice, Chara, who towers at 6-feet-9. He was knocked down twice by right wing James Neal and twice by left wing Chris Kunitz. Other Penguins, notably left wing Matt Cooke, walloped Chara, who was a game-worst minus-3, throughout the contest.

"You've got to be physical against him," said right wing Arron Asham, who gave the Penguins a 1-0 lead 3:24 into the first period.

"Our goal was to chip it in his corner and try to hit him. It's tough when a guy's... seven feet tall and 260 pounds. You don't see him on the ice very often, but he was on the ice four or five times today. It takes a lot out of a big guy."

Neal found himself in the penalty box early in the first for a shot against Chara, but the Penguins hardly altered their formula. They continued to punish Chara — the Penguins have allowed two power-play goals since Jan. 31, so the risk of a penalty wasn't about to stop them—  throughout the contest, and in the final minutes, the Bruins had the look of a fatigued team. The offensive surge they displayed in the second period was gone during the final 20 minutes.

"It was like body shots in boxing," Asham said. "Eventually a guy is going to wear down. We were trying to chop him down slowly. The guys did a great job."

The Bruins played Saturday afternoon at home against Washington and had their chances for a comeback wounded when four players — defenseman Johnny Boychuk, center Patrice Bergeron, center Max Sauve and defenseman Adam McQuaid — left for portions of the game with injuries. Boston produced a dominant stretch in November and December, going on a 21-3-1 run, but has played indifferent hockey since and is perhaps showing signs of playing into June last season.

The Bruins are 16-15-2 since Jan. 1.

The Penguins, conversely, are on a 21-4-1 run and looked fast and fresh throughout. Their ability to physically control Chara was further evidence that Bylsma's system is clicking and that the Penguins are controlling all facets during their winning streak.

"When we're playing well," right wing Craig Adams said, "we're finishing our checks. Anyone who is out there as often as Chara, you want to be physical. He can be so dominant. With him, it's more volume of hits. Not too many are going to affect him. He can just be so dominant."

The Penguins' flurry of shots to the Bruins' captain finally took their toll.

Neal, Kunitz, Asham, right wing Pascal Dupuis and defenseman Matt Niskanen scored for the Penguins. Center Evgeni Malkin took the NHL scoring lead with three assists.

Goalie Marc-Andre Fleury continued his stellar play by stopping 34 of 36 shots.

"This is big," Fleury said. "Our team just has so much confidence right now."

This game, however, was a team effort. And the Penguins' goal was to physically disrupt the Bruins at every opportunity.

Knowing they can beat the league's best teams in every possible way —  being tough against the physical Bruins, winning a 2-0 struggle with the defensive-minded Rangers and winning a 6-4 shootout with the high-flying Flyers during the past month — is giving them as much confidence as the fact that they've won nine straight.

And they could be welcoming captain Sidney Crosby back into the lineup Thursday in New York for a showdown with the conference-leading Rangers.

"We've got a special group here," Asham said. "We can play a rough game. We can play a finesse game. We'll play any way."

Courtesy of pittsburghlive.com

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2013 Toyota Venza to Make North American Debut at New York Auto Show

TORRANCE, Calif., Wednesday, March 7 - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced the 2013 Venza crossover vehicle will make its North American debut as part of the Toyota display at the 2012 New York Auto Show.

The Toyota Venza crossover, which redefines vehicle versatility by combining a sleek design with SUV flexibility, will now offer enhanced exterior styling, added value through several new standard convenience features and updated option packages that include the Entune™ multi-media system for 2013 model year. 

Venza’s aerodynamic shape has been tastefully modified with a new upper and lower grille, fog lamps and rear taillights. The updated styling is complemented by a new 19-inch wheel design and three new exterior colors: Attitude Black, Cypress Pearl, and Cosmic Gray Mica. 

The 2013 Venza will continue to be available in LE, XLE and Limited grades. The LE and XLE models are available with all powertrain combinations: four-cylinder, V6, front-wheel drive (FWD) or all-wheel drive (AWD); the Venza Limited comes with the V6 engine only, in front-wheel drive or all-wheel drive configurations.

  Value has been enhanced and ordering simplified with the addition of many standard features in all three grades.   The value-driven LE grade adds new standard features such as Display Audio, Blind Spot Mirror, puddle lamps and outer mirror turn signals. The XLE grade adds standard Driver Memory Seat, Reverse Tilt Outer Mirrors and Display Audio with Navigation and Toyota Entune™ multi-media system. The premium Limited grade adds standard LED Daytime Running Lights and Premium HDD Navigation with Entune and JBL^®.

Venza was developed specifically for the North American market, appealing to customers who prioritize bold, innovative design, a luxurious and refined interior and excellent handling, but still require roominess and versatility. Venza provides SUV flexibility with its fold-flat rear seats, spacious cargo area, elevated driver sightline, available AWD and up to 3,500-lbs. towing capacity.

The Venza design was the creation of Toyota’s Calty Design studios in Newport Beach, Calif., and Ann Arbor, Mich.  Calty designers leaned toward a sleek concept with a wide stance and sporty exterior, that included important SUV attributes, such as cargo space, towing capability and available all-wheel drive performance.

Venza was primarily engineered at Toyota Technical Center in Ann Arbor, Mich.  It is assembled at Toyota Motor Manufacturing Kentucky (TMMK), in Georgetown, Ky.  More than 70 percent of Venza’s components come from North American suppliers.

Courtesy of pressroom.toyota.com

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Watch here as the all new statue of Mario Lemieux was unveiled today outside of the Console Energy Center!

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Toyota #1 for Everyone Sales Event

Looking for a new car? Then this is the ONE event you don't want to miss. The Toyota #1 for Everyone Sales Event is on now! But hurry, the great deals won't last long. See Toyota of Greensburg for full details.

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Toyota Debuts Newly Designed Facebook Page as One of Selected Brands for Launch

TORRANCE, Calif. (February 29, 2012) – Toyota Motor Sales (TMS), U.S.A., Inc. unveils its newly designed Facebook® Page layout today, as one of the premiere brands that were selected to participate in the initial phase of the new Pages for brands. The new Page timeline feature aims to give consumers a unique insight into Toyota’s rich U.S. history of product and people, which spans back to1957, as well as provide updates on Toyota’s current happenings and future announcements that will encourage people to comment and share information. The updated Toyota Facebook Page can be accessed at facebook.com/toyota.

“Our Facebook Page has always been a way for Toyota to engage owners and fans, and the new Page timeline allows us to offer even more streamlined content to our community,” said Kimberley Gardiner, National Digital Marketing and Social Media Manager, Toyota Motor Sales, U.S.A. “We’re especially excited to tell Toyota’s U.S. history and heritage in a compelling way on the new timeline and to enhance the experience on our page by sharing about the people behind the brand. The new format allows us to continue to add more visual and emotional elements to the experience we share with the people who engage with our Page timeline.”

Visitors to the Page will be able to view content that provides a deeper look into Toyota’s rich history in America, ranging from plant openings to vehicle debuts, as well continuously stay up-to-date on programs, product news and company information. As one of the first brands to launch with the new Page format, TMS is continuing to support their existing goals of growing fan engagement in social media that leads to integration with the brand. In addition, apps will be added in the future to make the page even more interactive and specific to information people want to receive in their News Feed.

Courtesy of toyotanewsroom.com

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